Retail, in the eyes of the everyday customer

new ideas and thoughts about the online retail world

Words Are Powerful

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As I was casually browsing through poppin.com an email signup popup appeared.  Was annoyed and ready to click (x) but reading their popup message totally calmed me down—

poppin.com_pop_up

Written by betterretail

August 18, 2014 at 5:35 am

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Commercials Don’t Have to Be Expensive

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Debspecs.com is an online retailer of reading glasses. They wanted to make a web commercial for new site visitors. This is what they created—

Sure it isn’t anywhere close to the polished product they would have got working with an advertising agency, but it also probably took 1/15th the time to complete and cost 99% less. And it still fulfills the core objective— using humor to get new visitors to take note of debspecs.com.

Written by betterretail

August 11, 2014 at 5:29 am

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Put Your Face on It

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On swansonvitamins.com not only do they show Risk-Free Purchase Guarantee on product pages they show Lee Swanson’s picture next to the guarantee message for added effect.  And I can tell you, these tactics work—

Swansonvitamins.com_Risk-Free_Guarantee

Written by betterretail

August 4, 2014 at 5:17 am

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Powerful About Us Page

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About Us pages on most sites read like a forced assignment, there is no soul in them.  And then I stumbled on this About Us page on bigbellybanks.com—

dad_large

Thank you for checking out my Big Belly Banks.  I get up every morning and thank God for the small business that I have.  I’m proud to design and make a unique, quality product here in the USA. I feel honored every time some one thinks enough of my banks to spend their hard earned money to purchase one.  I’m proud that so many children have grown up, and continue to grow up loving their bank.  I’ve been doing this so long now that people that got one as a child are now getting them for their children.

When I began I was penniless.  Because of a serious leg injury I was not able physically to continue in the profession that I began my career in. And, I wasn’t able to do other physically demanding jobs.  I eventually lived in a Tipi that I constructed on land that my parents owned in the Adirondack mountains of NY.   I rented a small space in a construction companies building and started making puzzles of children’s names.  I was going to try and sell them to stores but a local artist told me that I should sell them at Art and Craft shows.  In August of 1987 I sold at my first Craft show.  For the next few years I sold my puzzles at the shows.

I met my wife at an Art show. I was selling puzzles and she was selling jewelry that she makes.  For me it was love at first sight. We married in 1989 and have had a great life together.  Both of us had previously been married.  I have 2 great daughters from my first marriage. My wife has a daughter  from hers. And, we have a daughter and son together.  The kids are all grown now and are starting families of their own.

 One winter in the early 90’s we were in Florida selling our crafts.   We were at a park and a goose started to chase me.  He was trying to get a sandwich out of my hand.  I thought that it was hilarious.  The higher that I raised the sandwich, the higher he would stretch his neck.  That afternoon I was sketching a cartoonish looking duck/goose with an exaggerated long neck.  I took a pencil and drew a squiggly line down it’s neck.  I thought “That would be cool.  A Duck that would eat money.”

I made a large cartoonish Duck looking coin bank for a daughters birthday.  Thinking that others might want one I spent a couple of years perfecting the design.  When I had it right I took 3 colors of Ducks and 3 colors of Dinosaurs to a large Craft show.  I sold 970 of them at that 4 day show.  I didn’t have that many so, I took prepaid orders for most of them. I have been selling them ever since.  The banks are made in the  same building that I started in.  But, now the whole building is used for bank production.

I have lived and continue to live the American dream.

John Chesnut

Written by betterretail

July 28, 2014 at 5:17 am

No Need to Login

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On many sites when you advance from cart page they require you to create an account in order to complete the transaction.  Shoppers hate this, which is why inkfarm.com advertises message below on their cart page (red arrow screenshot)—

inkfarm.com_Checkout

Written by betterretail

July 21, 2014 at 7:23 am

Gimmicks Can Work

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Backcarebasics.com shows this popup when a new visitor lands on site—

Backcarebasics.com_Signup

I entered my email just to see what was behind Discount Code Will Appear Here.

Written by betterretail

July 14, 2014 at 5:30 am

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Increasing Site Search Usage

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When I study Google Analytics data I often find that shoppers who use Site Search convert at a higher rate and generate better Average Order Values. If this is true for your site too consider doing what basspro.com does. When you land on their homepage the cursor starts blinking on Site Search box. This is subtle effect but it makes all the difference.  Check it out @ basspro.com.

Written by betterretail

July 7, 2014 at 6:04 am

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