On many sites when you advance from cart page they require you to create an account in order to complete the transaction. Shoppers hate this, which is why inkfarm.com advertises message below on their cart page (red arrow screenshot)—
Backcarebasics.com shows this popup when a new visitor lands on site—
I entered my email just to see what was behind Discount Code Will Appear Here.
When I study Google Analytics data I often find that shoppers who use Site Search convert at a higher rate and generate better Average Order Values. If this is true for your site too consider doing what basspro.com does. When you land on their homepage the cursor starts blinking on Site Search box. This is subtle effect but it makes all the difference. Check it out @ basspro.com.
In my opinion showing a faceless man is the creepiest way to draw attention to your customer service number—
Clever chat popup messaging on barstoolsandchairs.com. Letting shoppers know they have US based customer service–
LDproducts.com is a site that used to only sell printer supplies. I first visited ldproducts.com few years ago, since then they’ve expanded to a whole line of office supplies. When I went to their site recently I saw this homepage overlay message—
This overlay is a home run because—
A. It’s only targeted to visitors who last visited when ldproducts.com had just printer supplies.
B: It captures attention by talking directly to target audience (old visitors), “We’ve made some changes since your last visit.”
C: It unambiguously points to the new office supplies section.
Cadence is a watch brand. Here is a screenshot of the top section of their About Us page—
I love 2 things about it—
1: As you scroll down the page the brand story is revealed, and it’s written really well and presented in a highly readable way.
2: As you scroll down to read About Us content, from the left and right hand sides (in well balanced sequences), watch designs slide into focus. They aren’t missing any opportunity to show off their watches.
One really needs to see the page live to get the full experience— http://cadencewatch.com/r/about/