Retail, in the eyes of the everyday customer

new ideas and thoughts about the online retail world

Cleverest Email Signup

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I felt I had seen every tactic possible to goose email signups (example, example, and example).  Then I saw this clever tactic on basspro.com.  Below their main advertisement banner they have a giant SOLD OUT! sign for a $10 catch of the week item—

Basspro_Email_Signup

A naive person would think it’s silly to waste so much homepage real-estate promoting an item shoppers can’t even buy (it’s sold out).  But basspro.com isn’t naive, they understand human psychology and know shoppers hate the idea of missing out of something (even if they weren’t really interested in this particular item).  Basspro.com isn’t advertising a sold-out item, they’re advertising a solution for shoppers who never want to feel like they’ve missed out on a deal.  That’s what they’re using this vital homepage real-estate for.

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September 15, 2014 at 5:15 am

Price Valid From [08/21/2014] to [09/10/2014]

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To minimize cart abandon rates homedepot.com shows shoppers how much they’re saving (in this case 33%) and also reminds them that the saving they’re about to enjoy is only valid few more days

Homedepot_Checkout

Great way to incentivize on-the-fence shoppers to take action today.  Homedepot.com knows shoppers who leave thinking ‘they’ll be back real soon’ tend not to return.

Written by betterretail

September 8, 2014 at 6:18 am

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About Us Dropdown

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I’ve talked about the importance of About Us pages many, many, many times and each example is a unique way of presenting About Us content.  But, if you have a really short About Us message you may like how bulbman.com displays their About Us content.  I don’t like their content per se but I do like the format in which they display it.  Again, this only works if your About Us content is really short.  On bulbman.com About Us is a link on top navigation, and on mouse over they show About Us content as the dropdown—

Bulbman.com_About_Us

Written by betterretail

September 1, 2014 at 6:13 am

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Quick View Solution

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In a previous post I debated if Quick View interface was really needed.  Basically, Quick View is a mechanism online retailers use to allow shoppers to buy directly from subcategory pages (bypassing the product page).  Example—

illumecandles-com_quick_view

When Quick View is clicked a lightbox like this appears—

Illumecandles.com_Quick_View_Lightbox

Why I hate Quick View— product images on category pages are shrunk down, and Quick View takes up a fair amount of image screen real-estate.  Thus, it’s highly likely people will end up clicking it accidentally, I know I do.  If you really must use Quick View do what onlinefabricstore.net does.  On their subcategory page they anchor Quick View link at bottom of product image—

Onlinefabricstore.net_Quick_View

Written by betterretail

August 25, 2014 at 5:13 am

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Words Are Powerful

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As I was casually browsing through poppin.com an email signup popup appeared.  Was annoyed and ready to click (x) but reading their popup message totally calmed me down—

poppin.com_pop_up

Written by betterretail

August 18, 2014 at 5:35 am

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Commercials Don’t Have to Be Expensive

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Debspecs.com is an online retailer of reading glasses. They wanted to make a web commercial for new site visitors. This is what they created—

Sure it isn’t anywhere close to the polished product they would have got working with an advertising agency, but it also probably took 1/15th the time to complete and cost 99% less. And it still fulfills the core objective— using humor to get new visitors to take note of debspecs.com.

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August 11, 2014 at 5:29 am

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Put Your Face on It

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On swansonvitamins.com not only do they show Risk-Free Purchase Guarantee on product pages they show Lee Swanson’s picture next to the guarantee message for added effect.  And I can tell you, these tactics work—

Swansonvitamins.com_Risk-Free_Guarantee

Written by betterretail

August 4, 2014 at 5:17 am

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