Retail, in the eyes of the everyday customer

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Ratings/Reviews Improve Product Return Rates

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According to ratings service provider BazaarVoice PETCO found that products without reviews have a 20.4% higher return rate than those with reviews, and products with 50+ reviews have a return rate that is half of those with less than 5 reviews. Full story here.

Written by betterretail

October 23, 2007 at 6:13 pm

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  1. [...] articles on ‘product reviews’: Product Reviews – The art and science, Ratings/reviews improve product return rates This entry was written by betterretail and posted on November 20, 2007 at 12:26 am and filed [...]

    Reviews « Retail, in the eyes of the everyday customer

    November 27, 2007 at 5:45 pm

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