At the bottom of their home page delightfuldeliveries.com displays 3 lists: Top Best Sellers, Top Rated Products and Top Happy Birthday Gifts. Listing top sellers is a well known best practice but delightfuldeliveries.com has created 3, thus making their top seller lists 3 times more relevant.
As a marketer I would attempt to create as many top seller list combinations as possible. Some examples:
Top Christmas/hanukkah gifts
Top husband to wife gifts
Top wife to husband gifts
Most reordered gifts
Top new favorites for 2007
Top first purchases
You get the idea.
Zagat.com has this feature on their site. The thing I like about top lists is that it allows for creative combinations thus encouraging impulsive behavior. Look at the markings in green:
Etsy.com plays on this theme by offering a pretty extensive gift guide on their site.
GetElastic.com found an excellent “Ship Speed” filter on Everyjewelrybox.com:
Other articles about onsite search: Top sellers, Re-pointing bad results
[...] example: Top Sellers This entry was written by betterretail and posted on November 28, 2007 at 11:32 pm and filed [...]
[...] articles about onsite search: Top sellers, Top seller lists This entry was written by betterretail and posted on December 3, 2007 at 4:54 pm and filed under [...]
I just came across this while reading some of your archived articles. This is great! This looks like a solid, successful company and I may try to emulate some of their lists. Thanks for reporting on this one..
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