Retail, in the eyes of the everyday customer

new ideas and thoughts about the online retail world

The Difference Between Good And Great

with 5 comments

My work colleague shops at threadless.com. This one time he added a couple of tee-shirts to his shopping cart and then, like 33% of online shoppers, decided not to buy. Threadless.com still wanted his business, and so, at the opportune time sent him an email. This, dear marketers, is how it’s done.

Email marketing example

Written by betterretail

November 26, 2007 at 3:38 pm

5 Responses

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  1. [...] Retail, in the eyes of the everyday customer new ideas and thoughts about the online retail world « The difference between good and great [...]

  2. Godin Was Right: Threadless is Better than "Seamless"

    A few months ago, Seth Godin put the word "seamless" into a better context.
    …seams are important.
    Try throwing a baseball or a football without seams.
    Wear clothes without seams and you look like you're on Star Trek.
    Seams make it …

  3. [...] post: The difference between good and great This entry was written by betterretail and posted on December 10, 2007 at 8:37 pm and filed [...]

  4. [...] post: The difference between good and great, Email marketing – Product Ratings This entry was written by betterretail and posted on December [...]

  5. [...] tip to Rishi at the Superior Retail blog for the subtle link to this via comment. Great [...]


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