My work colleague shops at threadless.com. This one time he added a couple of tee-shirts to his shopping cart and then, like 33% of online shoppers, decided not to buy. Threadless.com still wanted his business, and so, at the opportune time sent him an email. This, dear marketers, is how it’s done.
[...] Retail, in the eyes of the everyday customer new ideas and thoughts about the online retail world « The difference between good and great [...]
Godin Was Right: Threadless is Better than "Seamless"
A few months ago, Seth Godin put the word "seamless" into a better context.
…seams are important.
Try throwing a baseball or a football without seams.
Wear clothes without seams and you look like you're on Star Trek.
Seams make it …
[...] post: The difference between good and great This entry was written by betterretail and posted on December 10, 2007 at 8:37 pm and filed [...]
[...] post: The difference between good and great, Email marketing – Product Ratings This entry was written by betterretail and posted on December [...]
[...] tip to Rishi at the Superior Retail blog for the subtle link to this via comment. Great [...]