Email Marketing – Product Ratings
This isn’t necessarily a NEW strategy but I like the way Wal*Mart sends emails with ratings. Even though I was not interested I ended up clicking on the product because of the high ratings:

PS: I still didn’t buy.
Related post: The difference between good and great
[...] post: The difference between good and great, Email marketing – Product Ratings This entry was written by betterretail and posted on December 13, 2007 at 10:29 pm and filed [...]
Email Marketing - Subject line « Retail, in the eyes of the everyday customer
December 13, 2007 at 10:32 pm