betterretail

Buzz kill

In uncategorized on January 10, 2008 at 4:54 pm

The worst a retailer could do is promote a product that’s not part of the promotion. This morning I was at HickoryFarms.com and saw a very tempting 70% off sale. The image prominently displayed cheese and salami and since I was looking to buy salami I clicked on it.

Here is the ad:

home page..

The only problem is that none of the 40 sale items on the next page are cheese or meat (click to see live page). Needless to say I was disappointed and did not buy.

sale items

  1. [...] worldmarket.com is not alone, they are in the esteemed company of HickoryFarms.com (click on link to see the error they made) This entry was written by betterretail and posted on [...]

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