Retail, in the eyes of the everyday customer

ThisNext.com is a social shopping service that I suspect will be a really big in a few years. The idea is simple: registered users review and link products sold on various e-commerce sites. The hope is that the wisdom of the crowds would eventually bubble up the best products. As a consumer my only critique is that I wish the site had more of an authoritative editorial review in addition to customer posts. I’m not sure if etailers shy away from expert editorial content because it is expensive or because they have data that shows it does little to push the revenue dial. Anyway, the reason I wrote this post is because ThisNext.com has just raised $5 million of VC capital and I hope they use some of that money to beef up their own editorial content.