betterretail

Williams-sonoma.com Adds Talking Pictures

In uncategorized on February 17, 2008 at 5:47 pm

Over the next few years online retailers will increasingly start depending on video as a selling tool. Once ready for video these etailers would gain much by studying williams-sonoma.com. Not only is the company a pioneer but their videos are high quality and really accentuate the shopping experience. Excellent execution, Mr. Patrick Connolly.

In the previous post I noted that the quality of an ecommerce site strongly suggests the overall health of the retailer. Well, williams-sonoma.com is a great example of that.

williams-sonomacom-video.png

  1. I would like some information
    about the Mono Wine Cooler. I wanted it for a gift, and was told at the local store, it would have to be gotten on line. I have been unable to find it on line. It sells for $65.00. Please tell me how I can get this item.
    Thanks

  2. [...] few weeks ago I wrote about the aggressive roll out of video at Williams-Sonoma.com. This must have shown up on search engines because Bennie Gardner found me and wrote to me, here is [...]

All comments are screened for appropriateness. Commenting is a privilege, not a right. Good comments will be cherished, bad comments will be deleted.