Retail, in the eyes of the everyday customer

new ideas and thoughts about the online retail world

What Role Does The Retailer Play?

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No matter how you slice and dice it any mass produced item is a commodity. And in the world of commodity a retailer has five alternatives for growth:

- Exclusive rights (with manufacturer)
– Volume discounts (from manufacturer)
– Visibility (through advertising and retail presence)
– Service
– Lowest prices

But for a retailer that does not ‘own’ any of these advantages selling stuff can be a big challenge. Figuring out a creative way to differentiate is key. Here are a few examples of companies that have figured out those creative alternatives:

- Duluth has taken on an interesting approach to visual merchandising (all the images below are paintings!)

duluthtradingcom-visual-merchandizing-strategy.png

- Yelp has reinvented email marketing by converting customer reviews into well written articles

yelp-email-article.png

- Woot has reinvented the art of copy

woot-shot-2.png

woot-shot-1.png

Written by betterretail

March 26, 2008 at 3:31 pm

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