Making Unsubscribes Worth It
No etailer likes it when a customer unsubscribes from their emails. I am always curious about new email marketing strategies so I subscribe and unsubscribe at a fairly regular rate. After reviewing few email samples I scroll to the bottom of the email and click the unsubscribe link. I am then taken to the retailer’s unsubscribe page. What’s odd is that I don’t recall any instance where an etailer enquired about the reason of my unsubscribe?
Instead of just loosing me the etailer should ask questions like:
- Are you unsubscribing because the content was boring?
- Are you unsubscribing because we sent too many emails?
- Are you unsubscribing because we were sending promos you were uninterested in?
- Are you unsubscribing because you’ve found a better site?
- Other? If other please specify
betterretail
[...] 最后，关于客户退订Newsletter，我之前写过简单技巧，降低电子邮件营销中的退订率。刚看到这篇Making Unsubscribes Worth it，里面也有相关的建议（建议在客户退订时加入一个问卷调查），下面这条之前没想到过，就是问消费者：您退订邮件是否是因为您找到了更好的网站？（Are you unsubscribing because you’ve found a better site? ）。这个信息的收集一方面可以帮助我们了解竞争对手（特别是新崛起的对手）动态，也可以让我们实时了解到值得向哪些网站去学习。 [...]
Mars Opinion
April 14, 2008 at 6:09 am