I believe the soul of a brand should permeate through every instance of customer interaction, not just a silly TV commercial. Patagonia, it would seem agrees. I signed up for their catalog and this is what their Thank You screen said:

I believe the soul of a brand should permeate through every instance of customer interaction, not just a silly TV commercial. Patagonia, it would seem agrees. I signed up for their catalog and this is what their Thank You screen said:
