Retail, in the eyes of the everyday customer

new ideas and thoughts about the online retail world

Email Marketing In An Image Free World

with 2 comments

This is how Cole Haan email looks in the eyes of the marketing manager reviewing creatives-

And this is how the same email appears in the eyes of the recipient with her Images Turned Off (which is the default setting)-

Here is an example of how SideStep.com works around the problem-

http://blog.bronto.com/wp-content/uploads/2008/10/sidestep-goodbye-email-images-off-and-on.jpg

Written by betterretail

September 6, 2010 at 12:31 pm

Posted in uncategorized

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2 Responses

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  1. I have clients that have been struggling with images being turned off on their e-mail newsletters & follow-ups =- and I really didn’t have a good response

    I’ll be sending them a link to your post – Thanks

    Marty Diamond

    October 4, 2010 at 6:34 am

    Reply

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