Retail, in the eyes of the everyday customer

I noticed this very clever landing page floating header on sierratradingpost.com–

I love that they use the word ‘today’, which makes the header so much more persuasive.

I also love the 66% savings figure because it reinforces the tag graphic that promises daily savings of 35-70%.  Shoppers assume that when retailers claim savings of 35-70% they really mean most will save 35%.  But the ‘real time’ figure of 66% proves this isn’t the case on sierratradingpost.com.