Pick One
The human brain is pretty bad at choosing between options, especially multi-criteria ones. I entered dell.com with the idea of buying a desktop computer. I hadn’t thought much about the anti-virus option, but knew not to be lured by Dell’s cross-sell and up-sell tactics (I know how retailers work, after all). And yet, the lure overcame me. Guess which option I picked?
I bet the dell.com team knew my choice long before I reached the page.
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betterretail
O/T – use Microsoft security essentials instead. it’s a free download from MS and unlike the other security tools it does not slow your PC down to a crawl after 18 months.
http://windows.microsoft.com/en-US/windows/products/security-essentials
John Hyde
January 22, 2012 at 9:45 pm