Retail, in the eyes of the everyday customer

new ideas and thoughts about the online retail world

Ann’s PPC

with 6 comments

I was doing a search for a Dynamo LED Flashlight and was presented 3 ads–

Sierratradingpost.com has done something incredibly clever here.  They know, that we know, PPC ads are very ‘salesy’.  So Sierratradingpost.com is using customer Ann’s review of their LED dynamo flashlight to make their ad stand out.  And it worked.  When I clicked the ad I was shown this landing page–

Note: I would have selected a stronger review for this ad, but the concept is brilliant.

Written by betterretail

January 30, 2012 at 5:25 am

Posted in uncategorized

Tagged with , ,

6 Responses

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  1. This is unique! Its also great social proof.

    Lorenzo C.

    February 2, 2012 at 11:15 am

  2. [...] Data Monday: Login & Passwords.Spotted in the wild: a paid search ad that lands the user on a customer review page rather than a product page. This is a great way to build user trust, no matter what you’re selling.You know we love [...]

  3. Huge miss, using this weak review. They should have used a review that grabs you and converts you.

    CMS Buffet

    February 2, 2012 at 5:39 pm

  4. Maybe that was their best review – still better than no review and better than a fake review.

    Is Germantown near you (are they using a geo-targetted review) ?

    John Hyde

    February 22, 2012 at 3:33 am

    • Hi John,

      Germantown isn’t near me so sierratradingpost.com probably isn’t using geo-targeting. I don’t think AdWords has geo-targeting feature, though I’m not sure. But it would be totally awesome if they did.

      Rishi

      betterretail

      February 22, 2012 at 3:14 pm


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