New Product Page
This is a standard product page template–
This standard template is used by 98% of ecommerce sites. Wisdom of crowds philosophy suggests the widespread adoption of this template is because it’s the most efficient way to display product information. Zappos.com has decided to challenge this view (click image below twice to see enlarged view)–
Click to Enlarge
What I love about their implementation is that they’ve significantly increased product image size and made customer reviews the most visible content.
betterretail
[...] 2 weeks ago I posted an article about Zappos’ new product page layout. Here is the layout (click image below twice to see enlarged view)– Click to Enlarge [...]
Leveraging Quantitative Both and Qualitative Insights « Retail, in the eyes of the everyday customer
July 23, 2012 at 5:26 am