Retail, in the eyes of the everyday customer

new ideas and thoughts about the online retail world

New Product Page

with one comment

This is a standard product page template–

This standard template is used by 98% of ecommerce sites.  Wisdom of crowds philosophy suggests the widespread adoption of this template is because it’s the most efficient way to display product information.  Zappos.com has decided to challenge this view (click image below twice to see enlarged view)–

Click to Enlarge

What I love about their implementation is that they’ve significantly increased product image size and made customer reviews the most visible content.

Written by betterretail

July 9, 2012 at 5:38 am

Posted in uncategorized

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One Response

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  1. [...] 2 weeks ago I posted an article about Zappos’ new product page layout.  Here is the layout (click image below twice to see enlarged view)– Click to Enlarge [...]


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