Retail, in the eyes of the everyday customer

new ideas and thoughts about the online retail world

Make Search Box Stand Out More

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If you have a call to action (definition– call to action is an interface that encourages visitors to take the next step, like add to cart button or signup for newsletter box) that has a high conversion rate (meaning visitors that interact with it convert at a rate much higher than site average) do more to make it super visible.  Assuming your objective is to drive more usage from search box (a call to action), this is a great treatment on gardenoflife.com/ProductsforLife/RAWDigestion/RAWProbioticMen/tabid/2016/Default.aspx:

I like it for two reasons–

1: Showing a person’s face makes the search box more visible.
2: Her shoulder cuts the left corner of search box.  This asymmetry makes the search box more visible.

Written by betterretail

September 10, 2012 at 5:31 am

Posted in uncategorized

Tagged with ,

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