Retail, in the eyes of the everyday customer

new ideas and thoughts about the online retail world

Make Search Box Stand Out More

with 5 comments

If you have a call to action (definition– call to action is an interface that encourages visitors to take the next step, like add to cart button or signup for newsletter box) that has a high conversion rate (meaning visitors that interact with it convert at a rate much higher than site average) do more to make it super visible.  Assuming your objective is to drive more usage from search box (a call to action) this is a great treatment on gardenoflife.com–

I like it for two reasons–

1: Showing a person’s face makes the search box more visible.
2: Her shoulder cuts the left corner of search box.  This asymmetry makes the search box more visible.

Written by betterretail

September 10, 2012 at 5:31 am

Posted in uncategorized

Tagged with ,

5 Responses

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  1. Looks like its not working for them. They removed “person’s face” and went the more traditional route ..!!

    Srini

    May 25, 2013 at 3:25 am

    • Good observation, Srini.

      I’m still convinced showing a face next to search bar is a great way to draw attention to it. Our brains are hardwired to seek out faces. In the case of gardenoflife.com the old search box was on left side of page and now it’s on right column, where spacing is more constrained. Maybe that’s why they got rid of the face?

      Thanks for commenting!

      betterretail

      May 26, 2013 at 7:47 am

  2. […] 1: They’ve shown a picture of Lee Labrada (name behind the brand).  Eye tracking studies show our brains are programmed to zoom in on pictures of faces. 2: Lee Labrada signature has been positioned right next to email signup. 3: They’re offering a 12 Week Body Transformation book as a bonus gift for signup. 4: The picture of Lee Labrada has been strategically positioned so that it is partially obstructed by email signup box.  Think this isn’t deliberate?  Think again. […]

  3. Hmmm. who’s face should WE use on our email signup? Thanks for a great post Rishi.

    John Balint

    March 14, 2014 at 7:42 pm


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