Retail, in the eyes of the everyday customer

new ideas and thoughts about the online retail world

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I added an item to cart and saw this popup (observe underlined section) –

Gemvara.com_Cart

The line, “Be one of just 400 Genvara visitors this month … ” made the offer 2X more attention grabbing.  Shoppers love the feeling of being part of a select, exclusive group.

Lesson: If you’re trying to generate audience participation make them feel special first.

Written by betterretail

January 28, 2013 at 5:23 am

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