The First Review
Studies show going from zero reviews to one review with 4.2 stars or better improves conversion rates (sales) by 20 percent. (Source)
The folks at moosejaw.com probably know this, which is why they reward first reviews–
Retail, in the eyes of the everyday customer
new ideas and thoughts about the online retail world
betterretail
[...] Rishi Riwat points out a great way to motivate customers to leave that first review — offer an incentive, like loyalty points: [...]
The Easiest Way to Increase Conversion by 20% | Get Elastic Ecommerce Blog
March 13, 2013 at 4:05 am
[...] Rishi Rawat points out a great way to motivate customers to leave that first review — offer an incentive, like loyalty points: [...]
The Easiest Way to Increase Conversion by 20%
April 8, 2013 at 12:16 pm