Retail, in the eyes of the everyday customer

new ideas and thoughts about the online retail world

Cart Page Popup

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When new visitors to framesbymail.com add an item to their cart they see this popup on cart page–

framesbymail.com_popup

At first glance this feels like a bad idea (don’t shoppers rate popups?), but it could be a good tactic.

Popup offer is vague (receive a special discount) and according to Jakob Nielsen shoppers search in a hub and spoke format, so new visitors to framesbymail.com are simultaneously looking at competing sites.  Shoppers that see the popup will want to find out what kind of discount they’re going to get.  They’re going to wait till framesbymail.com sends them an email.  That  breaks their search pattern.  It might seem like a small detail but this popup might have the opposite effect of what we experts think, it might just drive up conversions.

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Have a great day.

Rishi Rawat

Written by betterretail

June 24, 2013 at 5:37 am

Posted in uncategorized

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