Retail, in the eyes of the everyday customer

new ideas and thoughts about the online retail world

Leverage Your Strengths

with 2 comments

If there is a form of shopper interaction (email signup, customer service, chat, etc.) that works really well make sure to highlight the heck out of it. Homegallerystores.com knows personal consultations is their strength, which is why this pop-up is a good idea–

homegallerystores.com_popup

The other thing to note is that shoppers don’t comply just because you ask, they need to see what’s in it for them. Homegallerystores.com’s pop-up has this carrot– We offer extra discounts on most orders over $1500.

Written by betterretail

July 15, 2013 at 5:22 am

Posted in uncategorized

Tagged with ,

2 Responses

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  1. I think pop ups are conversion killers especially on landing pages – let me decide if i want to shop with oyu before you get aggressive

    Mitch Rezman

    July 15, 2013 at 3:36 pm

  2. Hi Mitch. Totally agree with your general thesis. However, in A/B tests I’ve found popups can work well when applied cleverly.

    betterretail

    July 15, 2013 at 4:11 pm


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