Retail, in the eyes of the everyday customer

new ideas and thoughts about the online retail world

About

with one comment

Rishi Rawat

I like to observe the retail world and dream up ways to make it better.

My biggest strength is that my understanding of retail is purely from a customer’s perspective. To some that would also be considered my biggest weakness.

I believe that ultimately good retailing is all about building compelling experiences. And for any retailer that can do that successfully the product itself becomes inconsequential.

BetterRetail is a place where we observe all aspects of customer experience as it applies across various touch-points. The Blog is a source for news, stats and best-practices from the retail world.

Ultimately, the idea behind betterretail is to advance the retail discourse toward a grand unified retail theory.

I can be reached at rishi.s.rawat@gmail.com

Written by betterretail

December 13, 2006 at 8:46 pm

One Response

Subscribe to comments with RSS.

  1. Love your blog – really thoughtful and insightful. Beautifully designed, as well. Looking forward to reading more.

    Gabrielle

    March 27, 2009 at 1:47 pm


Leave a Reply