On many sites when you advance from cart page they require you to create an account in order to complete the transaction. Shoppers hate this, which is why inkfarm.com advertises message below on their cart page (red arrow screenshot)—
Backcarebasics.com shows this popup when a new visitor lands on site—
I entered my email just to see what was behind Discount Code Will Appear Here.
When I study Google Analytics data I often find that shoppers who use Site Search convert at a higher rate and generate better Average Order Values. If this is true for your site too consider doing what basspro.com does. When you land on their homepage the cursor starts blinking on Site Search box. This is subtle effect but it makes all the difference. Check it out @ basspro.com.
In my opinion showing a faceless man is the creepiest way to draw attention to your customer service number—
Clever chat popup messaging on barstoolsandchairs.com. Letting shoppers know they have US based customer service–
LDproducts.com is a site that used to only sell printer supplies. I first visited ldproducts.com few years ago, since then they’ve expanded to a whole line of office supplies. When I went to their site recently I saw this homepage overlay message—
This overlay is a home run because—
A. It’s only targeted to visitors who last visited when ldproducts.com had just printer supplies.
B: It captures attention by talking directly to target audience (old visitors), “We’ve made some changes since your last visit.”
C: It unambiguously points to the new office supplies section.
Cadence is a watch brand. Here is a screenshot of the top section of their About Us page—
I love 2 things about it—
1: As you scroll down the page the brand story is revealed, and it’s written really well and presented in a highly readable way.
2: As you scroll down to read About Us content, from the left and right hand sides (in well balanced sequences), watch designs slide into focus. They aren’t missing any opportunity to show off their watches.
One really needs to see the page live to get the full experience— http://cadencewatch.com/r/about/
I was on scrapbook.com and noticed this clever email signup popup—
“Shhh..don’t tell anyone.”— makes me feel special.
“HINT: We’ve got one running right now.”— creates urgency and makes me want to signup right away.
One of the downsides of shopping online is that it’s hard to know product size dimensions. Some retailers place a coin next to product image so we can visualize relative size, but even that approach isn’t perfect.
I was looking at a Shark Mug on uncommongoods.com and noticed this curious link (red arrow in screenshot below)—
On click this appeared on screen—
Then I just selected my screen size and was shown a new product image where mug was displayed in actual size on screen (the size I’d see if I was looking at mug in person). Very cool. This service is provided by a third party tool called lifesizer.com.
Google Analytics has a report that shows conversion rate of people who use your site search box, and the percentage of site visitors that use it. If you notice that the conversion rate is really high (relative to site average) and utilization is really low then you could do what thefresh20.com does. They have a search graphic element anchored to the right hand side of browser …
… that scrolls with you as you scroll the page (looks like its floating). On click a search box springs open—
Nice design implementation that minimizes screen real-estate usage while making it super easy for shoppers to run a search query.