Askthemeatman.com is a site I’ve known about since 2007. It’s a popular site and gets over 23,000 monthly visitors (traffic used to be way higher few years ago)—
Back in 2007 the design of their site seemed dated. My theory was they’re probably about to do a redesign; surely. Every year I’d check back and the site design would remain unchanged. It’s now 2013 and no update. Do they not redesign because—
1: They feel current design works, so why screw with it?
2: They fear they’ll lose SEO rankings?
3: They’ve never had a customer complain about site design/usability?
Someone needs to let the graphic designer behind delphiglass.com know that we’ve seen amazon.com.
Amazon.com homepage (notice sections pointed by red arrows in screenshot below)—
What surprises me about Delphi Glass is that it’s an established company (started in 1972), with nearly 100,000 monthly site visitors, and products (artistic glass project supplies) that are available all over the US. The worst part is that Delphi Glass’ pitch to shoppers is, “Unleash your creativity”. Ironic.
Allrecipes.com knows site visitors use Site Search extensively to hunt for recipes. But allrecipes.com needs to use screen real-estate judiciously, thus search box can’t be too big. How does one satisfy these two opposing realities?
Allrecipes has found a solution. When a visitor clicks Site Search box they dynamically make it bigger—
Will this idea work on your site? A/B test it.
Moment a visitor lands on harryanddavid.com they’re shown an email signup popup. What Harry and David does differently is that in addition to asking visitors to signup they also let them know how many people like Harry and David on Facebook–
You may think your return policy page link is super visible. But Google Analytics data will reveal a very small % of site visitors see your return policy content. If this is true for your site I have a suggestion– edit Site Search settings (from admin) so that when shoppers enter variations of the phrase “return policy” they are taken to your return policy page. On Zappos.com searching for the term “return policy” …
… takes visitors to the correct page– http://www.zappos.com/general-questions#return
Does your site do this?
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Have a great Monday.
Moo.com shows this very interesting popup on their homepage (notice red box in screenshot below)–
This is a very clever strategy. Moo is making it sound like this invitation (free shipping on next order) is for people who saw Moo ad. What do you think this does? It makes visitors who didn’t see the TV ad want to signup because they don’t want to be excluded from this exclusive group of TV ad viewers. Had the popup text just said, “Sign up to our MOOsLETTER and you’ll get FREE SHIPPING on your next order. Yay!” it would have been less enticing, and less effective.