When I see a message like screenshot above (pointed by blue arrow) the thought that crosses my mind is, “Michigan residents don’t have to pay sales tax. I’m a Michigan resident. Awesome.”
I’ve had a thought float in my mind a long time, but never managed to figure out a way to express it. Now thanks to Smriti Chawla from VWO (who pointed me in the right direction) and Rand Fishkin (who beautifully described it) I can just link to my thought— http://fast.wistia.net/embed/iframe/xq1iovyyaa
I was looking for a replacement cartridge for my HP printer. So I ran a Google search …
… and clicked HP’s paid ad (the blue box in screenshot above is a perfect match for my search term). Here is HP’s landing page—
Allrecipes.com is a great site where members submit and rate recipes. They have a paid plan. If you want your customers to signup for a paid plan don’t talk about features that are down the road, no one cares about that—
This is a slightly longer post.
I’m sure you learn a new thing about your online business 2 or 3 times a week (if not more). When that lesson happens what do you do? Do you just internalize it or note it down? If you note it down are you noting it in a format that an intern could easily read or grasp, or are you writing it down for just yourself?
The fact is that 90% of these daily lessons evaporate into nothingness, which is why I strongly recommend noting them down and making note in a language that someone totally inexperienced could read and make sense of. I use a dead simple free site called http://30boxes.com/. I’ve been using it since 2010. The site has a very simple interface, it’s essentially a page with 30 boxes, one for each day of the month. If you click a box a popup appears where you can type in your daily learning. The lesson needs to be written in a summarized format (around 7 words). You can use Bitly.com to add a short link to a Google Doc for lessons that are more detailed, but my advice is to keep things simple.
I make it a point to note one lesson a day. It’s not always easy to do because some days I feel I didn’t learn anything new, but that’s not true. I just need to think through my day and a lesson will pop. If you want to keep your learnings private just mark them as ‘private’. I personally don’t think this is needed because your calendar is only accessible via your login and password.
Every 30 days I have a calendar reminder to review daily learnings. I randomly scroll back, select a month, and go over the lessons for that month. It never takes more than 5 minutes and always ends up reminding me of a few forgotten lessons. It’s also a great way to have a reality check. Sometimes I just feel my mind isn’t learning anything new but when I go through daily learnings it immediately dispels that myth. We ARE learning all the time, we’re just not cataloging it properly.
Another cool benefit is that if I vaguely remember a lesson but want more detail 30boxes.com has a search box where you can enter the name of the idea (for example “reactivation email”) and see every idea with the phrase “reactivation email” in it.
I felt I had seen every tactic possible to goose email signups (example, example, and example). Then I saw this clever tactic on basspro.com. Below their main advertisement banner they have a giant SOLD OUT! sign for a $10 catch of the week item—
A naive person would think it’s silly to waste so much homepage real-estate promoting an item shoppers can’t even buy (it’s sold out). But basspro.com isn’t naive, they understand human psychology and know shoppers hate the idea of missing out of something (even if they weren’t really interested in this particular item). Basspro.com isn’t advertising a sold-out item, they’re advertising a solution for shoppers who never want to feel like they’ve missed out on a deal. That’s what they’re using this vital homepage real-estate for.
To minimize cart abandon rates homedepot.com shows shoppers how much they’re saving (in this case 33%) and also reminds them that the saving they’re about to enjoy is only valid few more days—
Great way to incentivize on-the-fence shoppers to take action today. Homedepot.com knows shoppers who leave thinking ‘they’ll be back real soon’ tend not to return.