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Powerful About Us Page

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About Us pages on most sites read like a forced assignment, there is no soul in them.  And then I stumbled on this About Us page on bigbellybanks.com—

dad_large

Thank you for checking out my Big Belly Banks.  I get up every morning and thank God for the small business that I have.  I’m proud to design and make a unique, quality product here in the USA. I feel honored every time some one thinks enough of my banks to spend their hard earned money to purchase one.  I’m proud that so many children have grown up, and continue to grow up loving their bank.  I’ve been doing this so long now that people that got one as a child are now getting them for their children.

When I began I was penniless.  Because of a serious leg injury I was not able physically to continue in the profession that I began my career in. And, I wasn’t able to do other physically demanding jobs.  I eventually lived in a Tipi that I constructed on land that my parents owned in the Adirondack mountains of NY.   I rented a small space in a construction companies building and started making puzzles of children’s names.  I was going to try and sell them to stores but a local artist told me that I should sell them at Art and Craft shows.  In August of 1987 I sold at my first Craft show.  For the next few years I sold my puzzles at the shows.

I met my wife at an Art show. I was selling puzzles and she was selling jewelry that she makes.  For me it was love at first sight. We married in 1989 and have had a great life together.  Both of us had previously been married.  I have 2 great daughters from my first marriage. My wife has a daughter  from hers. And, we have a daughter and son together.  The kids are all grown now and are starting families of their own.

 One winter in the early 90’s we were in Florida selling our crafts.   We were at a park and a goose started to chase me.  He was trying to get a sandwich out of my hand.  I thought that it was hilarious.  The higher that I raised the sandwich, the higher he would stretch his neck.  That afternoon I was sketching a cartoonish looking duck/goose with an exaggerated long neck.  I took a pencil and drew a squiggly line down it’s neck.  I thought “That would be cool.  A Duck that would eat money.”

I made a large cartoonish Duck looking coin bank for a daughters birthday.  Thinking that others might want one I spent a couple of years perfecting the design.  When I had it right I took 3 colors of Ducks and 3 colors of Dinosaurs to a large Craft show.  I sold 970 of them at that 4 day show.  I didn’t have that many so, I took prepaid orders for most of them. I have been selling them ever since.  The banks are made in the  same building that I started in.  But, now the whole building is used for bank production.

I have lived and continue to live the American dream.

John Chesnut

Written by betterretail

July 28, 2014 at 5:17 am

No Need to Login

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On many sites when you advance from cart page they require you to create an account in order to complete the transaction.  Shoppers hate this, which is why inkfarm.com advertises message below on their cart page (red arrow screenshot)—

inkfarm.com_Checkout

Written by betterretail

July 21, 2014 at 7:23 am

Gimmicks Can Work

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Backcarebasics.com shows this popup when a new visitor lands on site—

Backcarebasics.com_Signup

I entered my email just to see what was behind Discount Code Will Appear Here.

Written by betterretail

July 14, 2014 at 5:30 am

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Increasing Site Search Usage

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When I study Google Analytics data I often find that shoppers who use Site Search convert at a higher rate and generate better Average Order Values. If this is true for your site too consider doing what basspro.com does. When you land on their homepage the cursor starts blinking on Site Search box. This is subtle effect but it makes all the difference.  Check it out @ basspro.com.

Written by betterretail

July 7, 2014 at 6:04 am

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Faceless Customer Service

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In my opinion showing a faceless man is the creepiest way to draw attention to your customer service number—

Allpredatorcalls.com_Cust_Serve

Written by betterretail

June 30, 2014 at 5:15 am

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US Based Customer Service

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Clever chat popup messaging on barstoolsandchairs.com.  Letting shoppers know they have US based customer service–

Barstoolsandchairs.com_Chat

Written by betterretail

June 23, 2014 at 5:17 am

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The Right Advertisement to the Right Audience

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LDproducts.com is a site that used to only sell printer supplies. I first visited ldproducts.com few years ago, since then they’ve expanded to a whole line of office supplies. When I went to their site recently I saw this homepage overlay message—

LDproducts.com_Notification

This overlay is a home run because—

A. It’s only targeted to visitors who last visited when ldproducts.com had just printer supplies.
B: It captures attention by talking directly to target audience (old visitors), “We’ve made some changes since your last visit.”
C: It unambiguously points to the new office supplies section.

Written by betterretail

June 16, 2014 at 5:55 am

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Unique About Us Page

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Cadence is a watch brand. Here is a screenshot of the top section of their About Us page—

CW_About_Us

I love 2 things about it—

1: As you scroll down the page the brand story is revealed, and it’s written really well and presented in a highly readable way.
2: As you scroll down to read About Us content, from the left and right hand sides (in well balanced sequences), watch designs slide into focus. They aren’t missing any opportunity to show off their watches.

One really needs to see the page live to get the full experience— http://cadencewatch.com/r/about/

Written by betterretail

June 9, 2014 at 7:03 am

Make Me Feel Special

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I was on scrapbook.com and noticed this clever email signup popup—

Scrapbook.com_Email_Signup

 

“Shhh..don’t tell anyone.”— makes me feel special.
“HINT: We’ve got one running right now.”— creates urgency and makes me want to signup right away.

Written by betterretail

June 2, 2014 at 5:17 am

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Actual Size

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One of the downsides of shopping online is that it’s hard to know product size dimensions.  Some retailers place a coin next to product image so we can visualize relative size, but even that approach isn’t perfect.

I was looking at a Shark Mug on uncommongoods.com and noticed this curious link (red arrow in screenshot below)—

Uncommongoods.com_Product_Page

On click this appeared on screen—

Lifesizer.com_Pop_Up

Then I just selected my screen size and was shown a new product image where mug was displayed in actual size on screen (the size I’d see if I was looking at mug in person).  Very cool.  This service is provided by a third party tool called lifesizer.com.

Written by betterretail

May 26, 2014 at 7:13 am

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