Retail, in the eyes of the everyday customer

new ideas and thoughts about the online retail world

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No Need to Login

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On many sites when you advance from cart page they require you to create an account in order to complete the transaction.  Shoppers hate this, which is why inkfarm.com advertises message below on their cart page (red arrow screenshot)—

inkfarm.com_Checkout

Written by betterretail

July 21, 2014 at 7:23 am

Gimmicks Can Work

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Backcarebasics.com shows this popup when a new visitor lands on site—

Backcarebasics.com_Signup

I entered my email just to see what was behind Discount Code Will Appear Here.

Written by betterretail

July 14, 2014 at 5:30 am

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Increasing Site Search Usage

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When I study Google Analytics data I often find that shoppers who use Site Search convert at a higher rate and generate better Average Order Values. If this is true for your site too consider doing what basspro.com does. When you land on their homepage the cursor starts blinking on Site Search box. This is subtle effect but it makes all the difference.  Check it out @ basspro.com.

Written by betterretail

July 7, 2014 at 6:04 am

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Faceless Customer Service

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In my opinion showing a faceless man is the creepiest way to draw attention to your customer service number—

Allpredatorcalls.com_Cust_Serve

Written by betterretail

June 30, 2014 at 5:15 am

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US Based Customer Service

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Clever chat popup messaging on barstoolsandchairs.com.  Letting shoppers know they have US based customer service–

Barstoolsandchairs.com_Chat

Written by betterretail

June 23, 2014 at 5:17 am

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The Right Advertisement to the Right Audience

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LDproducts.com is a site that used to only sell printer supplies. I first visited ldproducts.com few years ago, since then they’ve expanded to a whole line of office supplies. When I went to their site recently I saw this homepage overlay message—

LDproducts.com_Notification

This overlay is a home run because—

A. It’s only targeted to visitors who last visited when ldproducts.com had just printer supplies.
B: It captures attention by talking directly to target audience (old visitors), “We’ve made some changes since your last visit.”
C: It unambiguously points to the new office supplies section.

Written by betterretail

June 16, 2014 at 5:55 am

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Unique About Us Page

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Cadence is a watch brand. Here is a screenshot of the top section of their About Us page—

CW_About_Us

I love 2 things about it—

1: As you scroll down the page the brand story is revealed, and it’s written really well and presented in a highly readable way.
2: As you scroll down to read About Us content, from the left and right hand sides (in well balanced sequences), watch designs slide into focus. They aren’t missing any opportunity to show off their watches.

One really needs to see the page live to get the full experience— http://cadencewatch.com/r/about/

Written by betterretail

June 9, 2014 at 7:03 am

Make Me Feel Special

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I was on scrapbook.com and noticed this clever email signup popup—

Scrapbook.com_Email_Signup

 

“Shhh..don’t tell anyone.”— makes me feel special.
“HINT: We’ve got one running right now.”— creates urgency and makes me want to signup right away.

Written by betterretail

June 2, 2014 at 5:17 am

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Actual Size

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One of the downsides of shopping online is that it’s hard to know product size dimensions.  Some retailers place a coin next to product image so we can visualize relative size, but even that approach isn’t perfect.

I was looking at a Shark Mug on uncommongoods.com and noticed this curious link (red arrow in screenshot below)—

Uncommongoods.com_Product_Page

On click this appeared on screen—

Lifesizer.com_Pop_Up

Then I just selected my screen size and was shown a new product image where mug was displayed in actual size on screen (the size I’d see if I was looking at mug in person).  Very cool.  This service is provided by a third party tool called lifesizer.com.

Written by betterretail

May 26, 2014 at 7:13 am

Site Search

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Google Analytics has a report that shows conversion rate of people who use your site search box, and the percentage of site visitors that use it. If you notice that the conversion rate is really high (relative to site average) and utilization is really low then you could do what thefresh20.com does. They have a search graphic element anchored to the right hand side of browser …

Floating_Search

… that scrolls with you as you scroll the page (looks like its floating). On click a search box springs open—

Open_State

Nice design implementation that minimizes screen real-estate usage while making it super easy for shoppers to run a search query.

Written by betterretail

May 19, 2014 at 7:58 am

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