Author Archive
The First Review
Studies show going from zero reviews to one review with 4.2 stars or better improves conversion rates (sales) by 20 percent. (Source)
The folks at moosejaw.com probably know this, which is why they reward first reviews–
Unique Add to Cart Button Concept
Carealotpets.com has a very different style of Add to Cart button. They incorporate price and quantity into the button design (pointed by blue arrow below)–
Formatting Tip
On jetspizza.com when you type in your phone number, and tab out, it’s reformatted into a much more readable version. I typed in 5555555555–
Customer Stories
Vermontcountrystore.com calls product reviews ‘stories’. It has a nice ring to it–
1 of 400
I added an item to cart and saw this popup (observe underlined section) –
The line, “Be one of just 400 Genvara visitors this month … ” made the offer 2X more attention grabbing. Shoppers love the feeling of being part of a select, exclusive group.
Lesson: If you’re trying to generate audience participation make them feel special first.
Mobile Site Assurance
Naturalizer.com displays this message on their mobile site–
Could such an assurance improve conversion rates on YOUR mobile site?
Site Search
94% of the time when reviewing Google Analytics data we find shoppers who use Site Search have a higher conversion rate and average order value than website average. The tricky part is figuring out a way to make Site Search box more visible. Here is one trick. Here is another–
My screenshot doesn’t do justice, please visit bonanza.com.
Clever PPC
Carouselchecks.com has a clever PPC strategy. When you click their ad the landing page has this banner message–
Click for Larger Size View
This communicates to the ad clicker that the discount was activated by clicking this specific ad (what a lucky coincidence for the clicker). The shopper isn’t told when the coupon code will expire so they’re incentivized to act now (or risk losing the discount)!
The other aspect to notice is notification bar wording. It communicates, “Thanks for clicking our ad, as a sign of appreciation we’ve gone ahead and applied your discount (thus eliminating the need to retype coupon code during checkout.)” That might seem like a trivial detail but it’s a small psychological nudge.
A Day Before Christmas
Cutleryandmore.com realizes December 24th is too late to market cutlery items (not enough time for a physical object to reach recipient). But it’s the perfect time to pitch digital gift cards (can be sent via email)–
Good move.
betterretail
