Retail, in the eyes of the everyday customer

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Gimmicks Can Work

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Backcarebasics.com shows this popup when a new visitor lands on site—

Backcarebasics.com_Signup

I entered my email just to see what was behind Discount Code Will Appear Here.

Written by betterretail

July 14, 2014 at 5:30 am

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Increasing Site Search Usage

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When I study Google Analytics data I often find that shoppers who use Site Search convert at a higher rate and generate better Average Order Values. If this is true for your site too consider doing what basspro.com does. When you land on their homepage the cursor starts blinking on Site Search box. This is subtle effect but it makes all the difference.  Check it out @ basspro.com.

Written by betterretail

July 7, 2014 at 6:04 am

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Faceless Customer Service

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In my opinion showing a faceless man is the creepiest way to draw attention to your customer service number—

Allpredatorcalls.com_Cust_Serve

Written by betterretail

June 30, 2014 at 5:15 am

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US Based Customer Service

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Clever chat popup messaging on barstoolsandchairs.com.  Letting shoppers know they have US based customer service–

Barstoolsandchairs.com_Chat

Written by betterretail

June 23, 2014 at 5:17 am

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The Right Advertisement to the Right Audience

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LDproducts.com is a site that used to only sell printer supplies. I first visited ldproducts.com few years ago, since then they’ve expanded to a whole line of office supplies. When I went to their site recently I saw this homepage overlay message—

LDproducts.com_Notification

This overlay is a home run because—

A. It’s only targeted to visitors who last visited when ldproducts.com had just printer supplies.
B: It captures attention by talking directly to target audience (old visitors), “We’ve made some changes since your last visit.”
C: It unambiguously points to the new office supplies section.

Written by betterretail

June 16, 2014 at 5:55 am

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Unique About Us Page

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Cadence is a watch brand. Here is a screenshot of the top section of their About Us page—

CW_About_Us

I love 2 things about it—

1: As you scroll down the page the brand story is revealed, and it’s written really well and presented in a highly readable way.
2: As you scroll down to read About Us content, from the left and right hand sides (in well balanced sequences), watch designs slide into focus. They aren’t missing any opportunity to show off their watches.

One really needs to see the page live to get the full experience— http://cadencewatch.com/r/about/

Written by betterretail

June 9, 2014 at 7:03 am

Make Me Feel Special

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I was on scrapbook.com and noticed this clever email signup popup—

Scrapbook.com_Email_Signup

 

“Shhh..don’t tell anyone.”— makes me feel special.
“HINT: We’ve got one running right now.”— creates urgency and makes me want to signup right away.

Written by betterretail

June 2, 2014 at 5:17 am

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