Bustedtees.com has a clever way of incentivizing shoppers to join their mailing list (by forcing them to admit they hate savings, if they decide to NOT sign up). Observe text pointed by red arrow–
Most sites promote free shipping offer on cart page like this (red arrow in screenshot below)–
This is a 6, on a scale of 10. This is how Amazon.com promotes their free shipping–
In both cases effective shipping price is $0. But Amazon’s approach is more effective because they have an action element. Amazon first shows the $6.98 shipping fee, and then waives it for me. I’d give this tactic a 9, on a scale of 10.
Freedomvoice.com’s paid ad (displayed in my Gmail)–
On this landing page you’re bound to notice this interface–
Showing available 800 numbers so high in the conversion funnel seems unimportant, but it’s a very intentional tactic to get landing traffic to click around. Curious visitors (which is all of us) will play around and click the radio button adjacent to the 800 number they like best. The interface is inviting and begs being clicked because it seems so harmless. Picking a favorite 800 number from a list doesn’t require much commitment from the visitor.
Engaging visitors on the landing page is super important. Most bounce immediately, not even giving the business a chance to make a proper pitch. However, if they spend a little more time it’s much more likely that some aspect of the sales pitch will click. Asking visitors to pick from a random assortment of available 800 numbers has just one purpose– getting them to click Continue to Calling Page button.
FreedomVoice knows they have a much better chance generating conversions on the next page.
Gmail recently redesigned their email interface. Now marketing messages reside under “Promotions” tab. This has been done to make the end user’s life easier but it makes the marketer’s life harder because they’re now being managed by a gatekeeper called promotions tab. Betabrand.com wanted to change this so they created a super informative/shareable email. And to ensure subscribers implemented suggested changes they offered a 20% discount. Click link below to see a super well done email campaign–
Zivame.com has an entertaining email signup strategy. When you land on their homepage a popup appears that allows you to virtually scratch off a card; revealing a hidden discount for signing up to their email list. Here is the popup in action (watch video in 720p HD mode)–
[First saw zivame.com popup on visualwebsiteoptimizer.com]
Like this post? New conversion idea posted every Monday morning. Click “Follow” (screenshot below) in bottom right corner of your browser–
Enter email address and latest posts will be beamed right to your inbox (once a week). Unsubscribe at any time. Alternatively, if you prefer Twitter, you can follow the same conversion ideas here https://twitter.com/BetterRetail
Have a great Monday.
I was on zazzle.com on a Wednesday and saw this–
Spotting a banner message (Happy Hump Day!) and promo code (MIDWEEKPROMO) personalized for middle of the week caught my attention.
What’s stopping you from applying this idea on your site?
My friend Mike had an old Timbuk2 bag that was sent back for repairs. Timbuk2 gave him store credit to replace it. Here is the order confirmation email. The email is full of personality. Read whole email–
Note: Your order may arrive in two separate shipments. Why? Because we ship custom orders from our San Francisco factory and ready-made orders from our warehouse north of the city. We know. Nothing we do is normal. Rest assured this will not impact your total shipping cost.
Samsonusa.com sells mufflers. On their product page you can hear an audio file with muffler sound. Check it out– http://www.samsonusa.com/M-129.html