Retail, in the eyes of the everyday customer

new ideas and thoughts about the online retail world

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Price Valid From [08/21/2014] to [09/10/2014]

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To minimize cart abandon rates homedepot.com shows shoppers how much they’re saving (in this case 33%) and also reminds them that the saving they’re about to enjoy is only valid few more days

Homedepot_Checkout

Great way to incentivize on-the-fence shoppers to take action today.  Homedepot.com knows shoppers who leave thinking ‘they’ll be back real soon’ tend not to return.

Written by betterretail

September 8, 2014 at 6:18 am

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About Us Dropdown

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I’ve talked about the importance of About Us pages many, many, many times and each example is a unique way of presenting About Us content.  But, if you have a really short About Us message you may like how bulbman.com displays their About Us content.  I don’t like their content per se but I do like the format in which they display it.  Again, this only works if your About Us content is really short.  On bulbman.com About Us is a link on top navigation, and on mouse over they show About Us content as the dropdown—

Bulbman.com_About_Us

Written by betterretail

September 1, 2014 at 6:13 am

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Quick View Solution

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In a previous post I debated if Quick View interface was really needed.  Basically, Quick View is a mechanism online retailers use to allow shoppers to buy directly from subcategory pages (bypassing the product page).  Example—

illumecandles-com_quick_view

When Quick View is clicked a lightbox like this appears—

Illumecandles.com_Quick_View_Lightbox

Why I hate Quick View— product images on category pages are shrunk down, and Quick View takes up a fair amount of image screen real-estate.  Thus, it’s highly likely people will end up clicking it accidentally, I know I do.  If you really must use Quick View do what onlinefabricstore.net does.  On their subcategory page they anchor Quick View link at bottom of product image—

Onlinefabricstore.net_Quick_View

Written by betterretail

August 25, 2014 at 5:13 am

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Words Are Powerful

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As I was casually browsing through poppin.com an email signup popup appeared.  Was annoyed and ready to click (x) but reading their popup message totally calmed me down—

poppin.com_pop_up

Written by betterretail

August 18, 2014 at 5:35 am

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Commercials Don’t Have to Be Expensive

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Debspecs.com is an online retailer of reading glasses. They wanted to make a web commercial for new site visitors. This is what they created—

Sure it isn’t anywhere close to the polished product they would have got working with an advertising agency, but it also probably took 1/15th the time to complete and cost 99% less. And it still fulfills the core objective— using humor to get new visitors to take note of debspecs.com.

Written by betterretail

August 11, 2014 at 5:29 am

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Put Your Face on It

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On swansonvitamins.com not only do they show Risk-Free Purchase Guarantee on product pages they show Lee Swanson’s picture next to the guarantee message for added effect.  And I can tell you, these tactics work—

Swansonvitamins.com_Risk-Free_Guarantee

Written by betterretail

August 4, 2014 at 5:17 am

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Powerful About Us Page

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About Us pages on most sites read like a forced assignment, there is no soul in them.  And then I stumbled on this About Us page on bigbellybanks.com—

dad_large

Thank you for checking out my Big Belly Banks.  I get up every morning and thank God for the small business that I have.  I’m proud to design and make a unique, quality product here in the USA. I feel honored every time some one thinks enough of my banks to spend their hard earned money to purchase one.  I’m proud that so many children have grown up, and continue to grow up loving their bank.  I’ve been doing this so long now that people that got one as a child are now getting them for their children.

When I began I was penniless.  Because of a serious leg injury I was not able physically to continue in the profession that I began my career in. And, I wasn’t able to do other physically demanding jobs.  I eventually lived in a Tipi that I constructed on land that my parents owned in the Adirondack mountains of NY.   I rented a small space in a construction companies building and started making puzzles of children’s names.  I was going to try and sell them to stores but a local artist told me that I should sell them at Art and Craft shows.  In August of 1987 I sold at my first Craft show.  For the next few years I sold my puzzles at the shows.

I met my wife at an Art show. I was selling puzzles and she was selling jewelry that she makes.  For me it was love at first sight. We married in 1989 and have had a great life together.  Both of us had previously been married.  I have 2 great daughters from my first marriage. My wife has a daughter  from hers. And, we have a daughter and son together.  The kids are all grown now and are starting families of their own.

 One winter in the early 90’s we were in Florida selling our crafts.   We were at a park and a goose started to chase me.  He was trying to get a sandwich out of my hand.  I thought that it was hilarious.  The higher that I raised the sandwich, the higher he would stretch his neck.  That afternoon I was sketching a cartoonish looking duck/goose with an exaggerated long neck.  I took a pencil and drew a squiggly line down it’s neck.  I thought “That would be cool.  A Duck that would eat money.”

I made a large cartoonish Duck looking coin bank for a daughters birthday.  Thinking that others might want one I spent a couple of years perfecting the design.  When I had it right I took 3 colors of Ducks and 3 colors of Dinosaurs to a large Craft show.  I sold 970 of them at that 4 day show.  I didn’t have that many so, I took prepaid orders for most of them. I have been selling them ever since.  The banks are made in the  same building that I started in.  But, now the whole building is used for bank production.

I have lived and continue to live the American dream.

John Chesnut

Written by betterretail

July 28, 2014 at 5:17 am

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