Retail, in the eyes of the everyday customer

new ideas and thoughts about the online retail world

Posts Tagged ‘Did You Know?

Cart Page Popup

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When new visitors to add an item to their cart they see this popup on cart page–


At first glance this feels like a bad idea (don’t shoppers rate popups?), but it could be a good tactic.

Popup offer is vague (receive a special discount) and according to Jakob Nielsen shoppers search in a hub and spoke format, so new visitors to are simultaneously looking at competing sites.  Shoppers that see the popup will want to find out what kind of discount they’re going to get.  They’re going to wait till sends them an email.  That  breaks their search pattern.  It might seem like a small detail but this popup might have the opposite effect of what we experts think, it might just drive up conversions.


Like this post?  New conversion idea posted every Monday morning.  Click “Follow” (screenshot below) in bottom right corner of your browser–


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Rishi Rawat

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June 24, 2013 at 5:37 am

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Interesting eCommerce Facts

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In October 2007 I wrote a blog post listing 10 ecommerce facts.  Since then, every time a new ecommerce fact comes my way the original article is updated.  The article now has 37 interesting ecommerce facts; check it out–

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December 10, 2012 at 6:01 am

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Something New

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I was doing a Google search and noticed something new on a PPC ad …

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September 14, 2011 at 5:50 am

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Want to get a sense for how many etailers are out there?  Get this- Magento is one out of a reported 600 shopping carts (source).  Magento alone is cart of choice for 75,000 etailers (source).  You do the math.

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August 23, 2010 at 8:57 am

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Maximum Amount

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Most retailers offer shipping specials above a minimum order amount.  Not

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November 22, 2009 at 2:49 pm

Gift Cards Have A 27% Margin

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Retailers love gift cards for a number of different reasons and if recent surveys are to be believed they have one more. Turns out only 63% of gift cards are ever redeemed and this means that retailers get to pocket the difference, all 27% of it. You can read the rest of the story at the Get Elastic blog.

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November 14, 2007 at 10:22 pm

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eCommerce Facts

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- Most eCommerce sites have a 4% conversion rate (though some like Amazon and QVC have conversion rates of 20% and 17% respectively).

- Of the top 100 eTailers only 35 have conversion rates over 5%. (source:

- 81% of shoppers are more likely to buy online with easy returns. (source: IR)

- According to Bryan Eisenberg (FutureNow) first time visitors typically convert 2% while repeat shoppers convert 8%.

- One of the largest segments of your visitor population is the first time visitor, representing between 60-80% of your traffic. (Bryan Eisenberg, FutureNow)

- Statistics show at least 20% of your site’s visitors enter ready to buy (source: FutureNow blog)

- Online commerce, at $156 billion, represents 3.9% of total retail sales (which is approx. $4.1 Trillion).  Growing at 10% YOY.  Forrester (source) estimates online retail will grow to $279 billion by 2015.

- Retail is 60% of US economy.

- 40% of all online visitors use insite search.

- 25% of online shoppers abandon their shopping cart. (Forrester)

- 47% of e-commerce sites do not know their abandonment rate. (Internet Retailer Magazine)

- 40% of online shoppers are dissatisfied with their online purchase experience. (Forrester)

- Of the top 100 eTailers those that did not ask for CVV numbers have a 40% higher conversion rate. (source:

- Nearly three-quarters of shoppers will leave an ecommerce site within two minutes of not finding the products they are looking for. (source:

- 40% of Americans return at least one gift after the holidays. (source: National Retail Federation)

- According to a Jupiter Research article more people write a product review about a product they like vs a product they don’t like (9% vs. 4%). [Source: SiteBrand]

- According to Forrester 83% of shoppers place greatest trust on friends or acquaintances who have used a product or service.

- In a study of online retailers it was found 27% of visitors intended to buy but only two-thirds actually bought.  Amongst those that intended to buy but didn’t 31% wanted better product selection, 24% desired better shipping options, 17% cited problems with the online shopping cart, and 14% said prices were too high.  Translation: you’re existing customer base is spending 33% less than they intend to! [Source: GrokDotCom]

7.2 days is the average time consumers are willing to wait to receive online purchases. (Source: UPS report in PDF)

- There are 48,000 Yahoo! ecommerce stores [IR]

- Want to get a sense of how many etailers are out there?  Get this- Magento is one out of a reported 600 shopping carts (source).  Magento alone is cart of choice for 75,000 etailers (source).  You do the math.

- 74% of comments about products are transmitted through face to face conversations (Source: The Anatomy of Buzz Revisited)

- It’s estimated that 1/4 of all retail transactions will occur online by 2012 (Source: Elastic Path blog post)

- The combined sales of the 500 largest web retailers in 2008 grew nearly eight times faster than the overall market. (Soure: IR)

- According to a 2005 comScore study, people perform an average of 13 searches before converting (Source: Elastic Path blog post)

- One of the worst culprits for friction in the checkout process is required registration. Forrester Research reports that 23% of customers abandoned the last online store that asked them to register (Source: Elastic Path blog post)

- A study for found that when search trigger keywords were found on the landing page visitors were successful 72% of the time. (Source: YouTube interview w/ Bryan Eisenberg)

- Cross-sells were responsible for 35% of sales in 2006 (Source: Get Elastic blog article)

- 90% of polled online shoppers claim they would have completed (an otherwise abandoned sale) if they saw security logos (Source: Get Elastic blog article)

- Correlation between loads time and abandon rates: Almost half of visitors will abandon a site if they perceive a page or feature takes longer than 2 seconds to load (Source: Get Elastic blog article)

- Chat stats (via Get Elastic blog article) – Visitors invited after 2-3 minutes on site have a 79% greater likelihood to accept than a website visitor who’s been on site for less time.  Repeat visitors are 64% more likely to engage in proactive chats than first-time visitors.  Canadian electronics retailer The Source only invites inside their shopping cart and they experience an over 20% acceptance rate.

- If you think you are a late entrant to search engine marketing, consider this:  According to Google 25% of daily search queries have never been searched before.

- Wine and fancy chocolates tend to have wide price ranges.  This is partly why they are popular gift items (because it’s hard for the recipient to guess how much the giver paid). (Source: Priceless: The Myth of Fair Value)

- At least 10% of your audience has some form of vision impairment that makes it difficult for them to see your website as you intended it to be seen.  (Source: Call to Action: Secret Formulas to Improve Online Results)

- Research by Hyunjin Song and Norbert Schwarz demonstrated that people estimate instructions to be twice as difficult to perform when written in a fancy, complicated font versus a simple font. (Source)

- Roughly 1,300 purchases generate 1 review (Source: Jared Spool presentation)

Nearly 63% of consumers indicate they are more likely to purchase from a site if it has product ratings and reviews. (Source)

- Negative reviews have an 11% chance of changing purchase intent. (Source)

- Going from zero reviews to one review with 4.2 stars or better improves conversion rates (sales) by 20 percent. (Source)

- found that products without reviews have a 20.4% higher return rate than those with reviews, and products with 50+ reviews have a return rate that is half of those with less than 5 reviews. (Source)

- For every $92 marketers spend on driving traffic to their site, they spend $1 on converting that traffic. (Source)

- Users often leave web pages in 10–20 seconds.  But, if you have a clear value proposition that entices them to stay half a minute, there’s a fair chance that they’ll stay much longer — often 2 minutes or more, which is an eternity on the web. (Source)

- Impact of product videos: claims visitors are 144% more likely to purchase after seeing a product video than those who don’t. (Source)



Like this post?  New conversion idea posted every Monday morning.  Click “Follow” (screenshot below) in bottom right corner of your browser–


Enter email address and latest posts will be beamed right to your inbox (once a week).  Unsubscribe at any time.  Alternatively, if you prefer Twitter, you can follow the same conversion ideas here

Have a great day.

Rishi Rawat

Written by betterretail

October 22, 2007 at 3:13 pm

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