Retail, in the eyes of the everyday customer

Daleandthomaspopcorn.com knows 2 things-

1. Some shoppers prefer buying offline
2. Using geolocation they can identify visitors from states with Dale and Thomas stores

How do they act on this data? Observe bottom left corner-

This is a great example of personalization.  The first thing I noticed on cableorganizer.com was that I wouldn’t have to pay sales tax with the purchase.  Observe bottom right corner of screenshot–

Anyone visiting the site (barring Florida, which is where cableorganizer.com is based) will see the same message with Illinois replaced by their state name.  This is what Michiganders see–

Another retailer that uses geo-location cleverly is onlynaturalpet.com.  Observe red box below–

Here is how Crutchfield uses geo-location (observe blue arrows below)–

And finally, this is what bedbathstore.com does–