Retail, in the eyes of the everyday customer

Great landing page example from ThinkFastToys.com:

– The Google ad-

– The landing page-

The landing page gives quick bullets on why we should buy Hide & Seek Safari toys from this site.  Competitive shoppers can quickly scan through the five benefits.  Within scanning range is their BizRate rating, below that a customer testimonial and on top live chat.  What I don’t like is the up-selling going on (left of the page).  “Hide & Seek Safari Monkey” is a very specific query and I’d keep focus on that product.  Not sure if this is a practical suggestion but it would be even nicer if monkey was the highlighted product.