Retail, in the eyes of the everyday customer

Typetees.com has figured out a way to maximize screen real estate.  To enjoy their cool interface head over to www.typetees.com.  Here are two screenshots:

Typetees.com before mouse over

Typetees.com on mouse over

Will this make me convert the moment I land on their site? No.  Will it improve the odds of my remembering the site when considering buying a tee shirt in the future? quite possibly, and in a world made or broken by fractional percentage points that’s a big deal.

Related article: The Immersive Store

As technology gets better retailers will increasingly try virtualization in the belief that it’ll make customers happy. While I think this is a false assumption the bigger problem is poor execution. Retailers like Sears and Brookstone have horrible implementations:

Others make a valiant effort but fail, Clerkandteller.com is an example:

Here is an awesome ‘concept’ developed by RED Interactive Agency: http://amadeo.ff0000.com/