Most sites that are running an ad say something like- Sale ends October 22nd.
Wonder what would happen if they changed that line to- Prices go up October 22nd?
When I unsubscribed from a mailing list I was taken to a page with a funny video that begged me to stay subscribed:
You can see this page live here: https://spc.gc.epsilon.com/optout/OptOut.aspx
My friend Justin Marciszewski shared this:
Many shoppers only trust Amazon. So it makes sense let your site visitors know you also sell on Amazon. But, leatherhoney.com advertises their Amazon availability right on their homepage:
The shopper is already on your site. So, does this strategy make sense to you? Am I missing something?
There are literally 8 references to Amazon on just their homepage (see listing):
In my view, if they really didn’t want to miss a single Amazon sale they should do 2 things:
1: Mention Amazon on product pages. No need for shoppers to see Amazon reference moment they land on site.
2: Show this popup message when shoppers click Amazon call-to-action:
We are a small family business and we’ve been creating leather care products right here in the US since 1968. If every American spent $64 on something made in America, it would create 200,000 new jobs.
We totally understand the convenience of buying from Amazon. If you buy from us you’ll pay the exact same price but we’ll get a little more. And we want to use that to create more American jobs.
[Proceed to Amazon] button [Close] button
Use humor every chance you get. It significantly increases the amount of attention your visitors give to your marketing message:
While driving through Kentucky I did a search for wayfarer and saw this ad (screenshot below). Notice how Kentucky has been dynamically inserted into PPC copy:
Running the same search in Michigan showed this:
If I’m a new site visitor why would I ever give you my email address for a discount that will apply to a future purchase?
If anything, seeing the message will annoy me.
The only people who would care about this offer are people who know they’ll be buying again. But for those people you could show 10% off next order message on their order confirmation page. Thus eliminating screenshot above as a catch-all popup.