Retail, in the eyes of the everyday customer

new ideas and thoughts about the online retail world

Compare and Contrast

leave a comment »

Few facts about online shoppers—

1: They are impatient and unexcited about reading your 2,000 word product description.

2: They hate making a bad purchase decision, but the alternative of comparing multiple products on multiple sites isn’t ideal either.

To solve for 1 and 2 consider adding an infographic like this on your product page—

Product_Comparison_Infographic

Click for zoomed view

Written by betterretail

February 23, 2015 at 5:15 am

Riding Coattails is Clever

leave a comment »

Fact 1: 100 million people watched the super bowl this year.

Fact 2: The shark to the left of Katy Perry made a great impression on popular culture.

Fact 3: Revzilla.com knows online shoppers have an attention span of 5 seconds, tops.

Fact 4: The one thing revzilla.com wants new site visitors to know is that they offer free shipping over $39.99, guarantee lowest prices, and have excellent customer service.

Combine Facts 1, 2, 3 and 4 and you get this—

Revzilla.com_Banner

Nearly every visitor to revzilla.com homepage will notice the shark graphic, and by association, the assurance message next to it.  And that’s the whole point.

Only thing I don’t like: Combining shark message with President’s Day sale message might be a mistake.

Written by betterretail

February 16, 2015 at 5:44 am

I Know Nothing

with 8 comments

Because I’ve been obsessing over ecommerce for 8 years I often erroneously start believing I’m an expert.  I’m not.  Case in point— on my virtual stroll through ecommerce stores I stumbled on bikesdirect.com.  Please stop reading, visit their homepage and return in 10 seconds.  I didn’t take bikesdirect.com seriously because it was obviously a “small” site with a “1995” look.  For laughs I checkout out their compete.com visit stats (https://siteanalytics.compete.com/bikesdirect.com)—

Bikesdirect.com_Traffic

In 5 seconds flat my smile was gone.  Please help me understand why this site has so much traffic.  And if they have so much traffic what could have convinced the owner to never redesign?  I mean, at first look it seems like the site has tons of “friction”.  But maybe I’m totally wrong.  Maybe the owner of bikesdirect.com understands something about online shoppers I never well.

PS: Their customer service email ID is bd4servicecenter@aol.com.  I would never buy from a site where their customer service ID was bd4servicecenter@aol.com.  But I guess that’s just me.

Written by betterretail

February 9, 2015 at 5:48 am

Posted in uncategorized

Tagged with

What’s Better Than Customer Reviews? …

leave a comment »

… reviews of customers who live near you. Lifesourcewater.com understands this and that’s why they have a cool feature called “Search For Reviews In Your Zip Code:”—

Lifesourcewater.com_Review

The shopper can enter their zip code and see listing of reviews of shoppers near them—

Lifesourcewater.com_Result

Basically lifesourcewater.com re-sorts reviews starting from the searcher’s zip code.

This is a good tactic for sites that have a large number of geographically wide customer reviews.

Written by betterretail

February 2, 2015 at 5:13 am

Posted in uncategorized

Tagged with ,

It’s the Way in Which You Say It That Matters

leave a comment »

There are two ways to let your shoppers know an item isn’t available.

Bad—

Out_of_Stock_5

5x better—

HSN_Out_of_Stock

Written by betterretail

January 26, 2015 at 5:31 am

Posted in uncategorized

Tagged with

Correlation Does Not Imply Causation

with 2 comments

Humans are evolutionarily predisposed to see patterns, we confuse coincidence with correlation and correlation with causality.  Always keep this in mind when studying your analytics data.

Fun example— pirates cause global warming:

Global_Warming

Written by betterretail

January 19, 2015 at 5:42 am

Posted in uncategorized

Tagged with ,

VIP Priority Processing

with 3 comments

Noticed something new and am not sure if it’s a bad idea or a brilliant one.  On sprinklerwarehouse.com when you add an item to cart, and start checkout process, this popup appears—

Sprinklerwarehouse.com_Priority

At one level it feels brilliant because $2.95 is a small enough fee but at the same time I feel it may end up annoying anyone who doesn’t want to take the offer.  What do you think?

Written by betterretail

January 12, 2015 at 5:36 am

Posted in uncategorized

Tagged with ,

Follow

Get every new post delivered to your Inbox.

Join 144 other followers