Getting More Email Signups

Shoppers have been trained to gloss over marketing messages, which means most will close this popup without noticing the 20% off coupon:

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Video:

If I was working for BabyBrezza here is what I would have done …

To engage the user, slow them down, and notice the discount rate we’re using Challenge tactic. In our concept, this is the popup message the user will see:

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This is what is shown when the dropdown is clicked:

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This is what we show when someone makes the wrong selection (very few will make the wrong selection):

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And this is what we show when the user makes the right selection (most will get it right on the first try):

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And when the user clicks Sign Up they’ll be shown the signup fields:

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Compared to the original popup our concept has more steps, which might feel like it’s adding friction. But remember, all friction isn’t bad. Sometimes one need to add friction to slow the user down so our marketing message has time to sink in.

Conversational Sites

One of the big differences between buying online and buying at a store is the conversation aspect of the experience. At a store, I can discuss questions and concerns with a specialist. On the web, it’s more like a self-checkout experience. Clearly many people prefer to manage the whole process on their own (that’s the 4% that are currently converting on your site). But there is a portion of your non-converters that didn’t convert because they simply couldn’t navigate the self-guided route.

What if we could serve both shopper types? We absolutely can. This video explains how:

If Your Video Converts Well Make Sure It’s Seen

If you have an asset that strongly influences conversions but isn’t seen by enough people then make it more visible. This is usually the case with video content. Video on your site likely definitely converts really well but is seen by a disappointingly low percentage of visitors.

Bellroy.com has solved this problem.

I’ve seen plenty of product pages that also show a product video. I’ve never seen one that defaults to the product video: https://bellroy.com/products/note-sleeve-wallet/leather_rfid/navy

Lifetime Warranty

Most companies explain warranties in a boring way. Not Red Oxx. Their warranty message is inspiring:

Red Oxx “No Bull” Warranty

As time rolls a ceaseless course, only the genuine guarantee remains. The mountains will persist, the oceans are bound to endure and Red Oxx will continue to be rugged, reliable, and tough.

To the depths of the Amazon basin to the peaks of the Himalayas, Red Oxx Manufacturing is infallible.

Red Oxx Bags are guaranteed forever, be sure to include them in your will.

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