Next time someone from your team makes a mistake be more forgiving. Because we all make them. 1. AdSense is the second most important way in which Google makes money. 2. Mobile is the biggest shift in how consumers use the web.
Screenshots below are of Google’s AdSense mobile page. Notice the poor formatting (NEXT: button right below Why AdSense? doesn’t fit on page and columned content isn’t very readable)–
Screenshot A (top half of page):
Screenshot B (lower half of page):
When I’m on a shipping page I expect to see this basic template–
But sears.com asks for an extra piece of mandatory info. They ask for County name–
Why do they do this? I don’t even know my county name. I’m guessing many shoppers don’t.
Your product page design should be based on the type of product being sold. If a shopper is buying a technical product, complex product, a product they aren’t familiar with, a product that’s very expensive, then they are going to focus on your product description. But for all other cases product image + customer reviews are the most important details. Here is how nuts.com does it—
Acitydiscount.com is a boring B2B e-business that caters to the needs of food service companies. 95% of the time service company buyers enter acitydiscount.com when they have a very specific need and once they land on the site quickly move from homepage to target product page and make a purchase. This is the default relationship. But acitydiscount.com has done something different, on their homepage is a call to action called “Make an Offer”. This takes visitors to this page http://www.acitydiscount.com/restaurant-equipment-make-offer.htm. Here visitors can bid on an impulse item. This is an excellent way for acitydiscount.com to excite their core audience and also improve average order value.
If an online shopper who is looking for item x finds your site and buys item x that’s just par for course. What’s special is if this shopper can be persuaded to checkout with x + y.
The magic of ecommerce is that it allows a retail entrepreneur to launch a virtual store that would have failed as a brick and mortar space. For example, livingstonepillow.com is a site that sells pillows shaped like pebbles. This is an idea that only appeals to 0.01% of US shoppers–
It would be silly to open a retail store for this product because only 2 people in a 10 mile radius would be interested in buying what livingstonepillow.com sells. But online this 0.01% could be a nice audience size for a niche business because 0.01% works out to 32,000 people.