Synergize Online And Offline Experiences

Many people buy offline and then do in-store alterations. If this data were captured at the store level it could be presented when customers purchase/browse online. Additionally, integrating offline purchase history will allow browsers to see a list of products they have already bought; both online and offline. This is especially useful when someone is trying to buy a shirt and is not sure if they already have a similar color at home. This feature could also be used to make online accessory recommendations for clothes that were bought offline.

One thought on “Synergize Online And Offline Experiences

  1. today; after a disapointing shopping trip to westside, diti said, “i wish i could snap my fingers and only the clothes that i like and those that fit me would be visible.”

    so there IS a huge void that westside’s online shop can fill. but their website currently does nothing of the sort. http://www.mywestside.com (designed by bcwebwise). if only they read your blog.

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