If You Use Revenue As Sole Measure You Might Be Making A Fatal Mistake

Nordstrom is one of the few retailers that have managed to grow quarter over quarter.  We don’t know what portion of their $7 Billion in revenues comes from online sales but this channel is definitely growing.  I was quite surprised to learn a whopping 3.5 million people visit nordstrom.com every month.  As CEO I’d be just as interested in traffic details as revenue numbers from the site.  One has to look at both measures to get a complete picture.

Nordstrom

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