Why The ‘Customers Who Bought This Item Also Bought’ Strategy Does Not Work All The Time

For certain categories other people’s buying behavior simply does not make sense. For example, why would a person buying a messenger bag also be interested in shorts or a sweater?

Nordstrom

Another example:

figis.com - recommendations

According to e-consultancy providing web shoppers with bad quality recommendations could be worse than offering no recommendations at all. You can read the article here.

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