The web has truly flattened the retail world and the old guard with their brick stores and huge advertising budgets don’t stand a chance because the new kids on the block are insanely smart.
While on my GMAIL account I came across an ad with a very clever copy:
Obviously I clicked on it as do half a million other people every single month. Let me rephrase, 500,000 plus people visit coffeefool.com every single month.
Now let’s put this into perspective. Starbucks sits on the magic quadrant of coffee retail. It’s a powerhouse with over 13,000 coffee shops in more than 35 countries. Starbucks uses so much coffee that global production has been affected. Coffeefool.com, on the other hand, none of us have ever heard of before. Starbucks sells coffee exclusively through starbucksstore.com. Here is a traffic comparison: