Any consultant would advice against selling something as complex as “Peanut Butter with Asian Curry Spice” online. The safest way to sell this flavor is to first get people to try it at your store. At first glance not even you would buy it. But PB Loco seems to have found a creative way to convince people this flavor is good:
I would have even mentioned the number of bottles sold. shoppers tend to feel safe knowing they are not the only ones taking a risk with their first purchase.