Things Worth Tracking

Forget standard customer segmentation. Your eCommerce site can show behavior in uniquely different ways. Here are a few examples:

– Customers that visit a product several times over different days are different from customers that never revisit
– Slow versus quick shoppers: browsers that take time reading every single review differ greatly from customers that checkout in 2 minutes
– Customers that return products more frequently differ from customers that don’t
– The way search is performed: structured search Vs. generic search
– % browsers that went to the ‘return policy’ page
– Time spent on ‘return policy’ page

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