A new way to buy (presently only for women)

Personal shopper (personalshopper.com) is a great idea and I believe the concept has potential to grow into a significant retail disruptor. Unfortunately, as of now, the site is still very primitive. But watch this space. Very soon they or another similar idea will take off. The missing ingredient is strong editorial. What the retail world needs is a site where products are featured and reviewed by non incentivized teams. Once I find a site that understands my persona, makes recommendations for me and educates me along the way I would be happy to use them as my main conduit for shopping.

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