– a new shopping environment, kinda

Most eCommerce sites are monolithic but Ruehl (part of Abercrombie and Fitch) is making attempts to mix things a little. Their new site,, uses flash for merchandise display and while the idea might not be completely new I think the overall experience is rich and innovative. Congratulations to their creative agency.

One thought on “ – a new shopping environment, kinda

  1. I think Ruehl is a really cute, new, hip store. I think it fits in well with Abercrombie, Hollister and American Eagel, where most teens shop.

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