Definition – The Postal Rule

What happens when a retailer posts the wrong price online? They hide behind the postal rule:

The law states that contracts become valid once they’ve been sent through the mail. Online retailers appear to have adopted this for their terms and conditions, with the contract formed once goods are despatched, rather than at the point where a shopper pays for it.

I got this from a post at e-consultancy but am not sure if this only applies to UK retailers.

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