Search Industry Needs To Adapt

The folks at e-consultancy have written a riveting piece on search engine marketing where they argue that ‘conversion’ is now being replaced by softer call to actions. “SEMs are asking whether or not the searcher will return at a later date through a different keyword to convert, or how many offline sales the keyword can generate, or even how much time is spent on the site, and regardless of whether the keyword-related product is bought, whether or not other products have been searched for. The article can be found here.

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