Up-selling

Retailers have been experimenting like crazy around the area of getting you to buy more. Some ideas have been bad and some have worked well, like the one where the retailer reminds browsers how many points they add with the purchase. This morning I came across another great idea at the 3minds blog, this one is about Hobby City’s innovative up-sell strategy. The idea here is to promote light items at checkout that keep you at the same postal rate. You can read the entire post here.

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