Top Seller Lists — Filter Options
At the bottom of their home page delightfuldeliveries.com displays 3 lists: Top Best Sellers, Top Rated Products and Top Happy Birthday Gifts. Listing top sellers is a well known best practice but delightfuldeliveries.com has created 3, thus making their top seller lists 3 times more relevant.
As a marketer I would attempt to create as many top seller list combinations as possible. Some examples:
Top Christmas/hanukkah gifts
Top husband to wife gifts
Top wife to husband gifts
Most reordered gifts
Top new favorites for 2007
Top first purchases
Here is how Folica.com does it (red box in image below)-
Zagat.com has this feature on their site. The thing I like about top lists is that it allows for creative combinations thus encouraging impulsive behavior. Look at the markings in green:
Etsy.com plays on this theme by offering a pretty extensive gift guide on their site.
GetElastic.com found an excellent “Ship Speed” filter on Everyjewelrybox.com:
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