Reviews influence shoppers…. 63% of consumers indicate they are more likely to purchase from a site if it has product ratings and reviews. Additionally, consumers are willing to pay significantly more for services that are highly rated.
But what if a customer gets to a page with no reviews? My hunch is that this might have a negative effect… Here is one possible solution to that scenario….
Jane is a registered user and while on your site she adds an item (with no reviews) to her shopping cart… Now lets assume that for some unknown reason she abandons her shopping cart. A few days later Bill buys that same product and gives it a 5/5 rating. Conceivably seeing this favorable review might have prevented Jane from abandoning her shopping cart…
So we send her an email saying “Hey Jane, last week you were looking at *item* but did not buy it. At the time no customer had reviewed it. Since then *item* has had its first review and because you are a registered user we wanted to share the review with you. Product review is below…”
Do you think this could reverse an abandoned shopping cart?