The Inconvenient Truth

While retailers avoid talk about product returns shoeline.com has shown sharing information with customers is a good thing. Shoeline.com launched a feature called Return-O-Meter which shows customers the return history of shoes. As a result shoeline.com has seen a 26% surge in sales. What shoeline.com realized was that customers don’t always return products for the fun of it. They often have good reasons, like wrong true to size, true to width, etc. So if Jane had wide feet and came across a shoe that was returned because of width then this only means she will not buy this piece, she could still buy something else on the site plus now she feels good about transparency while the company saves money on return processing costs.

Thanks to Carolyn Gardner for writing about this on her Blog at http://blog.sitebrand.com/

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