The Inconvenient Truth

While retailers avoid talk about product returns has shown sharing information with customers is a good thing. launched a feature called Return-O-Meter which shows customers the return history of shoes. As a result has seen a 26% surge in sales. What realized was that customers don’t always return products for the fun of it. They often have good reasons, like wrong true to size, true to width, etc. So if Jane had wide feet and came across a shoe that was returned because of width then this only means she will not buy this piece, she could still buy something else on the site plus now she feels good about transparency while the company saves money on return processing costs.

Thanks to Carolyn Gardner for writing about this on her Blog at

2 thoughts on “The Inconvenient Truth

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s