Sortability

One of the biggest benefits of online shopping is that I can organize my consideration set based on cost, popularity, organic or any other parameter. So why most retailers don’t put this front and center on their sites is unknown. Folica.com is one eTailer that does do this really well. Notice the sorting options – Featured, Top Rated, Most Popular, New Arrivals, and Clearance:

folica.com home page

Once you click on one of the top categories (Tools, Hair Styling, Hair Care etc) the inner page presents all sorting options again. Sorting is front and center on this site.

One thought on “Sortability

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s