At this point it is becoming painfully obvious that the online marketplace is quickly moving from the niche to the mass. In terms of profitably at least. We’ve already seen ice.com raising $47 million to capture the jewelry ‘niche’ market, and then etsy.com raised another $27 million to capture the niche ‘handmade’ market. And then last night Amazon announced their ‘all cash’ $300 million dollar acquisition of audible.com.
Related article: Online consolidation