Vintagetub.com, like other ecommerce sites, asks customers for feedback. But you have to be registered to write a review. Fair enough. However, when I saw a useful review and went to mark ‘yes’ for the question “Was this review helpful to you?” I was once again asked to register. This, I think, is a bad idea.
By voting for or against a specific review I am essentially telling vintagetub.com which reviews have a higher influence thus allowing them to prioritize which reviews to address first.
PS: I shared this with Allan Dick (their CMO) and he made the change!