The Paradox Of Online Commerce

I believe copy makes or breaks a sale, but I also believe site aesthetics (design, IA, imagery etc) make or break a sale. It’s very frustrating to see that sites that fulfill criteria 1 fail in criteria 2 and vise versa.

Case in point:

Bonsaiboy.com: Unknown site with great copy and ugly design

bonsaiboycom-great-copy.png

Redenvelope.com: A very well known site with superb aesthetics and worthless copy

redenvelopecom-bad-copy.png

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