Yelp Is Not A Dating Site, But…

Email marketing, by and large, is a way for marketers to manage recall through saturation. Academically we all realize flooding is bad (unclassy) marketing but because it works we do it anyway. Fortunately, the good folk at Yelp.com have decided to try something different. Their editorial team actually parsed customer experiences and comments and created a well written, well linked Valentines day email for the Chicago market. If you think I am being biased know that I absolutely hate Yelp.com and believe their “open for anyone to rank and review” model churns out constant duds. That being said, I feel no shame admitting that their email marketing strategy is fantastic.

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