Retail, in the eyes of the everyday customer

new ideas and thoughts about the online retail world

The Immersive Store, And Other Bed Time Stories

with 5 comments

As technology gets better retailers will increasingly try virtualization in the belief that it’ll make customers happy. While I think this is a false assumption the bigger problem is poor execution. Retailers like Sears and Brookstone have horrible implementations:

searscom-visualization.png

Others make a valiant effort but fail, Clerkandteller.com is an example:

clerkandtellercom-virtualization.png

Here is an awesome ‘concept’ developed by RED Interactive Agency: http://amadeo.ff0000.com/

Written by betterretail

February 21, 2008 at 8:43 pm

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  1. [...] Retail, in the eyes of the everyday customer new ideas and thoughts about the online retail world « The immersive store, and other bed time stories [...]

  2. hi i went to MVM and registered myself just to see how the product virtualization is and to me it was only fun. I just wanted to knw why do you think that it will not wow serious online shopper?

    idris

    March 4, 2008 at 4:55 pm

  3. Hi idris: You ask a good question. From an experience point of view I am not sure if the technology is there yet. We’ll just have to see how this plays out, my hunch is it’ll never really be a killer app.

    betterretail

    March 4, 2008 at 5:05 pm

  4. I appreciate your gut feeling… :-) Hey, thank you so much for sharing avinash kaushik’s simple survey solution.

    idris

    March 5, 2008 at 10:21 am

  5. [...] article: The Immersive Store Possibly related posts: (automatically generated)Tagging as a selling tool ▶ Comment /* [...]


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