A Contradiction Of Huge Proportions

Anyone knows that in order to sell retailers need to have beautiful product photos. We believe customers want to pan in and out zooming all the way down to the manufacturing batch code. We also believe copy plays a role. But how do we measure what influences more? Is there a company out there that has the guts to remove traditional images and use the power to copy? Turns out there is. The company is called Duluth Trading. These guys are outright different, if you visit duluthtrading.com you’ll see every product is a painting, and these guys are selling workman’s tools!!

Duluth Trading

What’s ultimately brilliant about the company is just how cool it is. The philosophy of the company is so genuine I am immediately drawn. They write brilliantly and I know they only feature products they love. As a consumer this is really what I am looking for.

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